How Recipe Finder uses the Google Ads API, and why we've applied for Basic Access.
Recipe Finder uses the Google Ads API solely to enrich first-party attribution data for advertising Recipe Finder itself. Specifically, we resolve gbraid click identifiers captured on our own web and mobile landing pages into the campaign, ad group and creative metadata that produced them, so we can measure the performance of our own paid acquisition spend.
We do not manage third-party Google Ads accounts, do not resell API access, and do not expose the Google Ads API (or any data derived from it) to end users of the Recipe Finder app.
Our backend receives signed requests from our own iOS, Android and web clients when a user installs the app or subscribes to Recipe Finder Premium. Those requests carry a gbraid parameter that originated from a Google Ads click on one of our own ads.
We call the Google Ads API to:
gbraid to the originating campaign, ad group and ad.The resulting reports are read only by Recipe Finder's own growth and engineering team. They inform bidding and creative decisions inside the same Google Ads account the API is authenticated against.
Because the API is only called when we need to resolve a newly observed gbraid, call volume is directly proportional to our own paid install volume — typically well under 1,000 calls per day. Results are cached, so the same click identifier is never resolved twice.
Questions about our Google Ads API usage should be sent to support@recipe-finder.net.